Paul Gough Coaching Review: Accelerator Cost and Guarantee

Paul Gough is one of the few PT business coaches who publishes his prices, and he puts a guarantee in writing, which makes his offers easy to evaluate. This review covers what his own pages say about the New Patient Accelerator, the Best Year Mastermind and the Planet Paul membership, opened in October 2026. We have not taken his programs and we do not report member outcomes. Clinic MarketingOS also coaches clinic marketing, so treat our comparison section with that in mind.

Who is Paul Gough?

Paul Gough is a physiotherapist and clinic owner who teaches PT practice owners marketing and business through courses, coaching, masterminds and books. His home page says he was head physiotherapist for a UK professional soccer team for four seasons, left at about 26 to start the Paul Gough Physio Rooms, and grew it from a spare room into a multi-location practice; its contact section lists addresses in Celebration, Florida and Hartlepool, England (paulgough.com). The site groups his courses under a PT Profit Academy menu, including the New Patient Accelerator, the Planet Paul Marketing Academy, a Mastermind Program, Business Growth School and sales and staffing courses. He also publishes books on PT marketing, sales, hiring and leadership, and a podcast that was past episode 600 when we checked. The site also sells PhysioFunnels, a marketing service.

What is the New Patient Accelerator?

The New Patient Accelerator is Paul Gough's marketing program for PT clinic owners who want more patients without relying on physician referrals. The program page lists 12 video seminars covering foundations of marketing, appointment conversion, pricing, referrals, Google and Facebook ads, direct mail, social media and email, website conversion, community events and a 90-day marketing plan (New Patient Accelerator). Support includes an online community where Gough answers questions, live group coaching calls, a weekly call with a personal coach and one-on-one coaching with one of his marketing coaches. One team member can join free, access is lifetime, and bonuses include two VIP tickets to a 2-day event. The page targets cash, hybrid, out-of-network and in-network clinics, including insurance clinics moving toward cash.

How much does Paul Gough's coaching cost?

Paul Gough's New Patient Accelerator costs $3,800 in one payment or four payments of $997, and his Best Year Mastermind lists $12,900 for those who join after a guest weekend. The table summarizes every price on the pages we opened in October 2026. The Accelerator's four-payment option totals $3,988, which is $188 more than paying once. Planet Paul starts free and then bills monthly unless you cancel; the page states "249 per month" without a currency, so confirm whether that is dollars or pounds. The mastermind's term and renewal terms are not published, so ask. Compared with the rest of the PT market, the Accelerator sits in the middle of published prices, below masterminds and above group memberships, as our coaching cost hub shows.

What are the terms of Paul Gough's guarantee?

Paul Gough's guarantee says that if by module three you do not think the Accelerator will get you the 3 extra patients you need to cover your investment, he will refund your money, subject to a 5% processing fee. The page calls it a "Personal Profitability Guarantee" and says the program is "100% risk free for you to join" (New Patient Accelerator). Two details matter. The trigger is your own judgment by module three, not a result, which is generous in one way and means you must decide early. And the 5% fee means a refund on $3,800 returns about $3,610. A conditional guarantee is a refund promise that applies only if you meet stated conditions, such as a deadline or completing work. Ask how "module three" maps to calendar weeks, because the page describes new modules opening both weekly and every two weeks.

How long is the New Patient Accelerator?

The New Patient Accelerator's length is not stated consistently: the headline says "Done With You Inside Of 12 Weeks," another section calls it "a 10 Month program," and the FAQ says students can set their own pace. The page also describes the seminars as two hours each in one place and 12 sessions of 90 minutes in another, and says a new module opens weekly in one section and every two weeks in another (New Patient Accelerator). None of this is a problem in itself, since lifetime access means you can go at your own speed. It matters for the guarantee window and for how long the live coaching lasts. Before you pay, ask how many weeks of personal coaching calls are included and when the refund window closes on the calendar.

What is the Best Year Mastermind?

The Best Year Mastermind is Paul Gough's peer and coaching group for PT practice owners, sold through paid two-day guest events. The page lists coaching and accountability, marketing and patient-flow strategy, KPI and cash flow tracking, annual planning and leadership development, with testimonials mentioning weekly coaching calls (Best Year Mastermind). Prospects attend a two-day event as a VIP guest for $750 or two payments of $395, then can join at $12,900. Events listed on the page were in Orlando, Florida and Liverpool, England in February. Admission is by application, and the page says not to apply unless you are serious about growing your business. Best for: established owners who want a room of peers and in-person events. Watch out for: the term and renewal are not published.

Who is Paul Gough's coaching a good fit for?

Paul Gough's coaching fits PT clinic owners whose main problem is new patient flow, especially those who want to rely less on physician referrals and like a structured, recorded curriculum with a coach checking in. The Accelerator is a fair price for a defined marketing program, and the guarantee lowers the risk of trying it. It fits less well if you want a specialist in one channel, since the curriculum spans direct mail, events, Google, Facebook and more, or if your bottleneck is not marketing but hiring or operations. The mastermind fits owners who are already growing and want peers. For owners with no clinic yet, a lower-cost startup course is a better first step. Our guide to getting patients without referrals covers the same problem the Accelerator targets.

How does Paul Gough compare with Clinic MarketingOS?

Paul Gough and Clinic MarketingOS both coach PT owners on marketing, but they differ on format, breadth and where the work lives. The Accelerator is $3,800 for a 12-seminar curriculum across many channels, with group calls, a personal coach and lifetime access to recordings. Clinic MarketingOS Coaching is $1,500 for the first three months, done-with-you: Jake coaches and you build one thing at a time inside your own ad account, CRM and phone, focused on paid ads, the offer and booking. After that, The Show is priced on the call. Gough's program is the better pick if you want a broad curriculum, recorded lessons to keep, a community and in-person events. Ours fits if you want hands-on help building paid ads and follow-up in your own accounts. See the full PT comparison.

Is Paul Gough's New Patient Accelerator worth it?

Paul Gough's New Patient Accelerator is worth it if it brings in at least the 3 extra patients his own guarantee names, which at a typical cash plan of care is a modest bar. At $3,800, a clinic with a $1,500 plan value needs 3 new patients to cover it on revenue; at $3,000 it needs 2. Profit break-even is higher; at a 40% margin, about 4 at a $3,000 plan value. Our break-even table does this for other programs too. Before you sign up, know your cost per new patient today, so you can tell whether what you learn actually lowers it. And put the Planet Paul cancellation date in your calendar the day you join.