WINNERSEDGE: What It Is, Who It Fits, What It Costs
WINNERSEDGE is a chiropractic coaching company in Chanhassen, Minnesota with three published tiers: a Doctor Membership at $1,495 a month on a 24-month agreement, an Online Only Membership at $795 a month with no contract, and a Student Membership at $195 a month. WINNERSEDGE publishes its full membership agreement on its sign-up pages. (Checked October 2026.)
Clinic MarketingOS also coaches clinic owners, on marketing only. This profile is drawn from WINNERSEDGE's own public pages; we have not been members.
What is WINNERSEDGE?
WINNERSEDGE Consulting coaches practicing chiropractors, chiropractic students and their teams. Its coaching options page describes the Doctor Membership as videos, Zoom calls, live events and direct coaching with its coach, Dr. Tory. The page credits him with 30 years in the field, more than 1,000 offices designed, 100,000 coaching calls, 8 books and more than 220 live events taught. Members get a library of 1,000+ videos and events including True Chiro Success Seminars, DC Bootcamps and CA Bootcamps. The company states its own results goal as 50 to 250 more visits per week and $50,000 to $400,000 more collected in 12 months. These figures are WINNERSEDGE's own.
The three memberships
| Membership | Price (Oct 2026) | Term | Built for |
|---|---|---|---|
| Doctor Member | $1,495/mo; $1,295/mo alumni rate after the initial term | 24-month initial term, then continues monthly | Practicing DCs who want direct coaching, staff training and events |
| Online Only | $795/mo | No contract ("handshake agreement") | DCs who want the library and live calls, including doctors outside the US |
| Student | $195/mo | Ends automatically at graduation; no early termination fee | Students planning to open an office |
Doctor Membership includes: DC Zoom coaching calls with email and phone access as needed, CA (staff) Zoom calls, the video library with recorded calls, pre-registration for True Chiro Success Seminars, member rates for workshops and bootcamps, the member ToolKit and members-only Facebook groups. One membership covers one practice location.
Doctor Membership terms, from the published agreement: the agreement runs 24 months. If a member ends it during the initial term, an early termination payment applies: $5,000 within the first 6 months, $4,000 from 6 to 12 months, and $3,000 after 12 months. It is waived for active military service, license suspension, disability that prevents practice, selling the practice or leaving the profession. Payments can also be paused for parental leave, military duty or disability, with the term extended to match. After the initial term, membership continues at the alumni rate with no termination fee.
Online Only includes: live DC and CA Zoom calls, the video library, recorded calls and seminar synopsis videos, practice resources and the members-only Facebook groups. Direct email or phone contact with Dr. Tory and event attendance come with the Doctor tier, and online members can upgrade at any time.
Student includes: student and startup Zoom calls, private coaching calls as needed, email or phone access, parts of the video library, True Chiro Success Seminars and member pricing on events.
Who is it a good fit for?
- Doctor Membership: chiropractors who want a long-term, structured program with direct access to the coach and training for their CAs, and who value outside accountability over two years.
- Online Only: DCs who want the library and live calls without a term commitment, or who are outside the US.
- Student: students who want help with location, funding, business, marketing and office layout before opening.
- WINNERSEDGE is built specifically for chiropractic.
What to ask before joining
- Which tier fits my practice today, and how does upgrading from Online Only work?
- What do events cost for members, and how many happen each year?
- How often will I speak with Dr. Tory directly on the Doctor tier?
- How does the CA training work week to week?
- Can I talk with a member whose practice is my size?
Alternatives
Chiropractors comparing coaching also look at The Remarkable Practice (TRP Academy), Five Star Management, Breakthrough Coaching, Rehab Chiro Coach and Alpha Omega. Our chiropractic coaching comparison lists published terms. Clinic MarketingOS coaches marketing only (ads, offer and booking) in your own accounts. Pricing is on The Show.
Questions owners ask
How much does WINNERSEDGE cost?
$1,495/mo for the Doctor Membership (24-month initial term, then $1,295/mo), $795/mo for Online Only, and $195/mo for students.
Does WINNERSEDGE have a no-contract option?
Yes, the Online Only Membership.
Who is the WINNERSEDGE coach?
Dr. Tory, who the company says has 30 years in chiropractic coaching.
Where is WINNERSEDGE based?
Chanhassen, Minnesota.